gamifying fashion retailing

-

 



  • Forever 21, the fast fashion retailer owned by Authentic Brands Group, is hopping on the Roblox bandwagon with an exclusive partnership with the gaming platform, per a press release. It entails the Forever 21 Shop City, wherein users and fashion influencers own and manage stores as they try to become the "top shop."
  • Users start with a ready-to-be-customized glass store and can earn points to expand their store and add options like customized exteriors with lights and architectural themes. Forever 21 Shop City features four themed districts — entertainment, obstacle course, food court and yellow carpet — where users can role play, meet up with friends, discover hidden rare items and build their community.
  • The retailer hopes to engage the popular platform's players through gamifying fashion retailing and by encouraging them to express their individuality with "unprecedented customization options," per the release. Virtual Brand Group, a metaverse creation company, is also part of the effort.

Comments

Post a Comment

Popular posts from this blog

Less treats and spending

-
Image
 Fewer treats and spending People are keeping a good idea on spending as costs and the fear of being unemployed is putting a tight hold the purse strings.  We need to see a glimmer of hope in the future.  Spending will be for special items or items which people are forced to replace or will save them money in the long term. New year, new guarantee Saks Off Fifth Shopping at discount or off-price retailers is often described as a treasure hunt. But while consumers still deal with inflation and a potential recession looms, 2023 will probably look more like a hunt for essentials.
Read more

Not everybody will be happy about transition away from Oil

-
Image
Not everybody will be happy about transition away from Oil  In terms of oil production, Wyoming is the eighth-most productive state in the U.S. It churns out an average of around 89 million barrels per year.  And with a population of barely over 500,000 — about the same population as Baltimore City — that means the average Wyoming resident has a very good chance of working in the industry.  Banning EVs is literally  never  going to happen, but if ever there were an audience willing to agree with Sen. Anderson, it’s his home state.
Read more

Robbing Peter to pay Paul

-
Image
 Robbing Peter to pay Paul The pain will return harder, longer and stronger until this debt ceiling is managed. Chip Somodevilla via Getty Images As the US  crashed  into the $31.4 trillion debt ceiling yesterday, the Treasury Department began taking what it called “extraordinary measures” to prevent the government from defaulting on its debts and sparking an economic crisis. What does that actually mean?  These measures are a series of deep-cut  accounting moves  that allow the Treasury to continue making its payments. They include: Suspending reinvestments into government funds for retired federal employees, such as the Civil Service Retirement and Disability Fund. Selling existing investments in those funds to free up more outstanding debt. And while these measures definitely aren’t ordinary…they probably aren’t so “extra,” either. The Treasury has resorted to them more than 12 times since 1985, including during the last debt-ceiling standoff in 2021. St...
Read more