The Audiobook Market Has Two Clear Leaders

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The Audiobook Market Has Two Clear Leaders

Spotify wants to corner the market for audio and is making it easy to create for new publishers.

Amazon’s ‘Audible’ is winning over audiobook fans in a big way. Over the past 90 days, Audible mentions are exceeding all audiobook services in our coverage. 

Consumers like the platform’s growing selection of audiobooks and podcasts. Originals like “The Decision: Overcoming Today’s BS for Tomorrow’s Success” written and narrated by Kevin Hart are big differentiators.

Spotify Audiobooks is also becoming a formidable challenger to Audible. (More on that below.)

Both platforms make up 90% of audiobook demand mentions combined.

Spotify’s Audiobook Strategy is Spot On

Unlike Apple, Spotify is showing that getting a late start in the audiobook market doesn’t close the book on success. 

The company has already amassed a large portion of audiobook consumption mentions, and its product is very new.

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